keyword RFM (Recency ‎/ (1 Article)

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A Study to Improve the Response in Email Campaigning by Comparing Data Mining Segmentation Approaches in Aditi Technologies

Writer : Theerthaana، P ؛ Sharad، S ؛

Journal:International Journal of Management and Business Research»Autumn 2014, Volume 4 - Number 4 (‎21 page(s) - From 273 to 293 )
Keywords:Data mining segmentation RFM (Recency Frequency and Monetary value)CHAID logistic regression Email Marketing campaigns Response rateIncentive

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