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Brand Logo Benefit: Is There any Evidence of its Impact in the Higher Education Sector?

Corresponding Author : Sadeghvaziri، Faraz ؛ Writer : Gomar، Omid ؛ Azimi، Mohammad ؛ Shoja، Ali ؛ Mozafari، Amin ؛

Journal:Iranian Journal Of Management Studies»Spring 2022, Volume 15 - Number 2 Ranking International (Ministry of Science/ISC (‎16 page(s) - From 305 to 320 )
Keywords:Higher education Commitment Word of Mouth brand logo benefit self-image congruence

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