keyword Shopping style ‎/ (1 Article)

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The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India

Writer : Kumar، A ؛ Dangi، H. K ؛ Vohra، A ؛

Journal:International Journal of Management and Business Research»Spring 2015, Volume 5 - Number 2 (‎16 page(s) - From 79 to 94 )
Keywords:Shopping style Purchase decisions Poor FMCG Post purchase behaviorConsumer India Purchase

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