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A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks

Writer : Yin Sam، Ch ؛ Cai، Y ؛

Journal:International Journal of Management and Business Research»Summer 2015, Volume 5 - Number 3 (‎8 page(s) - From 207 to 214 )
Keywords:Consumer knowledge management Social marketing StarbucksFacebook Twitter

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