keyword Strong Brand ‎/ (1 Article)

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An Investigation of the Psychometric Properties of the Strong Brand Questionnaire in Sport

Writer : Rezaei، Mona ؛ Kiani، Fatemeh ؛

Journal:Annals of Applied Sport Science»Autumn 2018, Volume 6 - Number 3 (‎8 page(s) - From 53 to 60 )
Keywords:reliability Psychometric sport customers sport brands Strong Brand

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