keyword Theory of Planned Behaviour ‎/ (1 Article)

1.

A Study of Future Prospect of Korean Cuisine in Two States of Selangor and Kuala Lumpur from Customer Decision Making Perspective

Corresponding Author : Chee، JunWan ؛ Writer : Yazdanifard، Rashad ؛

Journal:International Journal of Management, Accounting and Economics»June 2021, Volume 8 - Number 83 (‎46 page(s) - From 401 to 446 )
Keywords:attitude intention behaviour customer perception Subjective Norm Theory of Planned Behaviour Korean restaurant

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