• 1.

  The General Review of Dualities Theory in Managing Organizational Change

  Corresponding Author : Whye، Wong Mun ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»October 2015, Volume 2 - Number 15 (‎7 page(s) - From 1312 to 1318 )

  Keywords:ParadoxDuality Theorydualistic tension

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• 2.

  The Comparison between NGO Marketing and Conventional Marketing Practices from SWOT Analysis, Marketing Mix, and Performance Evaluation Perspectives

  Corresponding Author : Yee، Fong Mun ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎13 page(s) - From 1075 to 1087 )

  Keywords:NGO marketingconventional marketing practices

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• 3.

  Opportunities and Challenges in the World of Retailing and the Importance of Adaption to the New Markets

  Corresponding Author : Yeng، Wong Fui ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎12 page(s) - From 1110 to 1121 )

  Keywords:Global retailingglobal retailersglobal franchisetechnology for global expansiondiverse offerchallenges of global retailersglobalization right

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• 4.

  Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing

  Corresponding Author : Tseng، Ehren Lee Sze ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎11 page(s) - From 1037 to 1047 )

  Keywords:MarketingManagementMobilityMobile Retailing

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• 5.

  The Review of Shared Value in Contemporary CSR Run by Two Successful Companies to Sustain the Business in Recent Years

  Corresponding Author : Jean، Wong Ai ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎8 page(s) - From 1122 to 1129 )

  Keywords:SustainabilitySuccessful CompaniesShared valueContemporary CSR

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• 6.

  The General Review of How Different Leadership Styles Cause the Transformational Change Efforts to Be Successful

  Corresponding Author : Nging، Teoh Kae ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎11 page(s) - From 1130 to 1140 )

  Keywords:cultureLeadershiporganizational changemotivating

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• 7.

  Managing Organizational Change and Resistance from an Individualist vs. Collectivist Perspective

  Corresponding Author : Teng، Ng Choi ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎10 page(s) - From 1065 to 1074 )

  Keywords:cultureorganizational changeOrganizational individualismorganizational collectivismfactors influencing change

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• 8.

  The Review of Content Marketing as a New Trend in Marketing Practices

  Corresponding Author : Kee، Angel Wong An ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎10 page(s) - From 1055 to 1064 )

  Keywords:InformationImplementationbenefitsContent Marketing

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• 9.

  Globalization of Retailing and Related Cross Cultural Issues

  Corresponding Author : Shulyn، Teoh ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎22 page(s) - From 1088 to 1109 )

  Keywords:cultural differencesGlobalization of retailingstrategies to success in international retailingbusiness negotiations

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• 10.

  The Review of Physical Store Factors That Influence Impulsive Buying Behavior

  Corresponding Author : Sun، Tan Rich ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎7 page(s) - From 1048 to 1054 )

  Keywords:Impulsive buyingstore environmentPhysical StoreSalespersonbuying intentionstore layout

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