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  The Comparison between NGO Marketing and Conventional Marketing Practices from SWOT Analysis, Marketing Mix, and Performance Evaluation Perspectives

  Corresponding Author : Yee، Fong Mun ؛ Writer : Yazdanifard، Rashad ؛

  Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎13 page(s) - From 1075 to 1087 )

  Keywords:NGO marketingconventional marketing practices

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