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The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?

Corresponding Author : Ebrahimi، Elham ؛ Writer : Sadeghvaziri، Faraz ؛ Shazai Abyaneh، Soroush ؛

Journal:Iranian Journal Of Management Studies»Spring 2019, Volume 13 - Number 2 ، الف/ISC (‎27 page(s) - From 289 to 315 )
Keywords:personality Compulsive Buying Ideal Self-Congruence Brand Attachment Trash Talking

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