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Journal Annals of Applied Sport Science 1

1.

The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

Writer : Saffari، Marjan ؛ Norouzi Seyed Hossini، Rasoul ؛ Mohammadi Argi، Akbar ؛ Ehsani، Mohammad ؛

Journal:Annals of Applied Sport Science»Summer 2021, Volume 9 - Number 2 (‎11 page(s) - From 19 to 29 )
Keywords:Football Brand Personality uniqueness Brand Authenticity Brand History

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