keyword Win-Win Concept ‎/ (1 Article)

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A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes

Writer : Valipour، Ali ؛ Kavosh، Kamyar ؛ Corresponding Author : Noraei، Mahmoud ؛

Journal:Journal of System Management»Spring 2019, Volume 5 - Number 2 ، A (Azad University/ISC (‎20 page(s) - From 241 to 260 )
Keywords:Banking System Cause-related marketing Social Responsibilities Humanitarian Activities Win-Win Concept

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