خلاصه ماشینی:
* Assistant Professor, Business Management Department, Persian Gulf University (Correspondent author).
Abstract The Effectiveness of Communication and Practices Strategies in Virtual and Electronically Organizations 1Ali Bonyadi Naeini *, Mona Fatehi **, Mohammad Hassan Kamfiroozi*** Abstract Following the development of communication technologies and looking to expansion of virtual organizations, Virtual Communications that have been established enormous part of the development process of these type of companies is considered one of the important problems of management of virtual organizations.
After testing the model of expertise, According to the designed framework communication strategies used in the organization have been determined, then in order to evaluate their effectiveness in the form of three hypothesis and questionnaire measuring instruments have attempted.
. * Assistant Professor of Iran University of Science and Technology (IUST) (Correspondent author).
*** Assistant Professor, Department of Management, Ferdowsi University of Mashhad, Faculty of Economics and Business Administration.
Results show that ERP benefits and it’s all dimensions including operational benefits, management benefits and business process and IT/strategic planning benefits have significant effect on knowledge creation.
The findings of this research illustrates that in the view of managers and employees of Iran Insurance Company, the goals of improving sales reps’ vision, creating skills and necessary capabilities and developing special knowledge tends to create competitive advantage in the VRIN framework.
** Assistant Professor of Business Management, Tehran University, Tehran, Iran.
** Assistant Professor of Business Management, Tehran University, Tehran, Iran.
A. Student of Business Management, Tehran University, Tehran, Iran (Corresponding Author).