چکیده:
The system of social values of any society is the result of the interaction of human beings and different generations with the social environment, which factors affect the reproduction of production and its change and evolution. Media is an essential area of social life that is closely related to fundamental value. In the process of evolution of the value system of generations under the influence of the media, the more frequent the beliefs and attitudes of the two generations are in the context of a society's preferred and desirable values, the higher the convergence of values. Moreover, if there is a change in beliefs and values, there is a divergence from previous values.Aim: In this study, an attempt has been made to examine the relationship between media benefit and deviance and value convergence among young people and middle-aged people.The theoretical foundations used in the research include Max Weber's, Schwarz's theories of value transformation, and Inglehart's theory of value in terms of value and cultural transformation.Method: the presented study has used quantitative approach.Media Users in Tehran are Considered as the Statistical Population and Based on Categorical Sampling, questionnaires distributed in 4 area: North, South, East and West of Tehran. With the use of survey approach, 384 subjects were chosen as the research population. Data were collected through questionnaires. Data analysis was carried out with the use of AMOS and SPSS. Findings: The results of this study showed that there is a significant difference between the variables of gender, job, place of birth and value convergence, While the variables of education and marital status with meaningful convergence have no significant relationship < /p>
خلاصه ماشینی:
The Effect of Media Usage on Intergenerational Devaluation and Convergence in Families in Tehran Mahnaz Rahmati Kazaz 1 Tahmourath Shiri *2 Habib Saburi Khosroshahi 3 Received 25 March 2020, Accepted 28 August 2020 Abstract The system of social values of any society is the result of the interaction of human beings and different generations with the social environment, which factors affect the reproduction of production and its change and evolution.
Based on this research, with the aim of recognizing the phenomenon of convergence and divergence of socio-cultural values of parents and children in the metropolis of Tehran and identifying the role of communication media as factors involved in the formation of value difference between parents and children.
In order to investigate the effect of communication media on generational differences and also to investigate the degree of convergence and divergence of socio-cultural values of parents and children in this world under the influence of mass media, this research answers the following questions using the integrated method: 1.
/ The third question of the study:how much is the effect of the use of communication media on the convergence and divergence of social values and parental culture?
Based on the findings of the study and in line with the theory of Schwartz the components of universalism, motivation, success, tradition, conformity, joy seeking, power, self-reliance, security, benevolence are among the factors affecting the divergence and convergence of social and cultural values of parents and children.