چکیده:
The present research tried to study a scientific step toward explaining orders of supreme leader Ayatollah Khamenei about the importance of citizens’ support of national products. The main goal of this research was to study the effective social factors in citizens’ support of national products. Statistical population was 400 persons of Kerman’s people aged more than 15 years old. The theoretical framework of the research was based on integration of economic and social theories, and also theories of Fukyama, Pantam, North were used. Data analysis was done by using SPSS 20 and AMOS 17. The results showed that the citizens support of national products can be affected by bridging social capital, social identity and supporting networks. These effects respectively were 32.0, 27.0, 15.0 .The above variables could explain 2.29 percent of dependent variables of national products support.
خلاصه ماشینی:
The Role of Social Capital on Citizens' Support of National Products: A Scientific Step toward Supreme Leader Ayatollah Khamenei's Orders Alireza Sanatkhah* 1 Received 25 February 2020, Accepted 10 August 2020 Abstract The present research tried to study a scientific step toward explaining orders of supreme leader Ayatollah Khamenei about the importance of citizens’ support of national products.
The main goal of this research was to study the effective social factors in citizens’ support of national products.
The results showed that the citizens support of national products can be affected by bridging social capital, social identity and supporting networks.
Theoretical framework Since there is not a specific theory about relation between social capital and citizens support of national products .
Research makes us aware to know that supporting of national production have a near relation with concepts of economic growth and development.
There is a relationship between bridging social capital, supportive identity and citizens support of national production.
, 1999), so supportive social capital points to institutions, interactions, values and norms that promote supportive identity and makes networks and at last causes supportive participation in individual and also national production support in people.
Most researchers studied positive relation of social capital and economic development (Amiri, 2006; Moedfar,2006; Ghasemi et al.
The results of the present research show that one of the effective factors in supporting national production is social capital .
The research results show that using virtual social media caused an identity in people to support national products .