چکیده:
Nowadays, governments pay a special attention to tourism industry and with special
measures and policies, they attempt to develop and expand it, as this industry both brings
foreign currency and positively effects on the economic growth and economic boom. In our
country, however there was much less attention to the cities and villages which attracted
millions of visitors and their role and position in tourism are rarely addressed. In fact, the
role of tourism is neglected and or it is less utilized in planning, especially in urban and rural
planning. This is while tourism is the most extensive service industry which, not in the far
future and faster than before, is capacitated to emerge for increasing the level of public
culture, making peace, dialogue of civilizations, understanding, friendship and amity in an
international level as a pioneer of or equal to other industries, including oil industry. The
Islamic Iran, with all the historical, religious and natural monuments has considerable
capabilities which should be thoughtfully utilized in the best way. Although Iran has hosted
about 3,200,000 foreign tourists in 2011 and then has hosted 5,250,000 foreign tourists in
2016, however, we are still at the beginning of the road for development of this industry.
Kashan city also has many precious sites of cultural heritage, which are unique in Iranian
cities and in the world and in terms of tourism, especially religious, pilgrimage and historical
tourism and considering its ancient urban fabric, has the potential to attract many tourists
from Iran and around the world, in a way that this city hosted 369,446 domestic tourists and
5,010 foreign tourists in the Nowouz of 2017. On the other hand 221,739 people of the total
tourists during that period have visited Kashan’s Fin garden, of which 219,930 of them were
domestic tourists and 1,809 of them were foreign tourists. Therefore, concerned authorities
should apply necessary and essential approaches, so that this efficient and profitable industry
provides the grounds for job creation especially for youths and bring sustainable tourism
development for the ancient city of Kashan and to set high prospects for the future of this city.