خلاصة:
This research has done to investigate the Relationship between Marketing Mix and
customers’ loyalty in SMEs in Ghazvin city in year of 2015 . Statistical population
in this study is customers of SMEs in Ghazvin city that number of statistical
population is 384 people. Due to the nature of the population studied, available
sampling method was used and sample and sampling methods census is used, in
other words sample is population. this research in term of purpose this research is
applied research and the method is descriptive, this is a description because offers
a picture of the current situation and survey because the relevant data gathered
through the sampling in a survey done and in terms of the relationship between
variables are correlational. The study of the way the questionnaire was used for
data collection. data entered SPSS20 software for data analysis, statistical tests
(Pearson correlation, multiple regression, T and F test) were used.
ملخص الجهاز:
Depending on what Hutton describes the well-known brand names application to buy further less famous names (Kahn, 2008) In some countries, advertising slogans are trademarks (Elm Khah, 2009) Research Purpose: Main Purpose To Investigation the Relationship between Marketing Mix and customers’ loyalty Minor Purposes: To Identify the Relationship between Price and customers’ loyalty To Identify the Relationship between Promotion and customers’ loyalty To Identify the Relationship between Distribution Channel and customers’ loyalty Research Hypotheses: Main Hypothesis: There is significant Relationship between Marketing Mix and customers’ loyalty Minor Hypotheses: There is significant Relationship between Price and customers’ loyalty There is significant Relationship between Promotion and customers’ loyalty There is significant Relationship between Distribution Channel and customers’ loyalty Review of literature Rahmani (2009) in this research entitled evaluation of the product element of the marketing mix on increase sales of automotive companies (Pars Khodro company) this study aimed to evaluate the effect of component product marketing mix on increased sales of automotive companies (Pars Khodro company) to identify the impact of the component elements of the product purchase behavior of consumers and ultimately increase sales, to product based on feedback from customers, increased production and market share in the market.
As can be seen in level of 95 percent there is significant and direct Relationship between Marketing Mix and customers’ loyalty and Correlation coefficient between the two variables is equal to 0.
As can be seen in level of 95 percent there is significant and direct Relationship between Distribution Channel and customers’ loyalty and Correlation coefficient between the two variables is equal to 0.
The Conclusions of Hypotheses The Results of the Research Hypotheses Main Hypothesis: There is significant Relationship between Marketing Mix andcustomers’ loyalty s.