کلمة المفتاح Kano Model ‏/ (2 مقالة)

1.

Analyzing and Prioritizing Customers' Quality Requirements by Combining k-means, Kano Model and Fuzzy AHP

كاتب مسؤول : Sibevei، Ali ؛ مؤلف : Gholamian Ghouzhdi، Simin ؛

مجلة:Systems Thinking in Practice»June 2023, Volume 2 - Issue 2 (‎22 صفحة - من 93 إلی 114 )
الکلمات المفتاحية:Fuzzy AHP K-means Kano Model Quality requirement

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2.

Hypermarket Segmentation based on Lifestyle Criteria of VALS, to Identify the Customers' Requirements Using Kano Model and Prioritize Their Motivational Needs Using DANP (DEMATEL and ANP) Case Study: Daily Chain hypermarket

كاتب مسؤول : Ahmadimanesh، Monireh ؛ مؤلف : Helaliyan، Mohammad Hossein ؛

مجلة:Systems Thinking in Practice»October 2022, Volume 1 - Issue 2 (‎24 صفحة - من 89 إلی 112 )
الکلمات المفتاحية:ANP DEMATEL lifestyle customer satisfaction Kano Model market segmentation VALS model

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