Abstract:
The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located in Tehran Province has been used, whose information has been obtained. Data has been collected using standard questionnaire and the obtained information has been analyzed by SPSS and Smart PLS software. The research findings demonstrate that resources and the intensity of competition have a positive effect on export entrepreneurship, but the impact of market distance on export entrepreneurship has not been confirmed. The results indicate the positive impact of export market orientation and export entrepreneurship on the export performance of sample companies. However, the moderating impact of the degree of globalization on the relationship between export market orientation and export performance has been confirmed.
Machine summary:
The Causal Model of Export Entrepreneurship and Export Market Orientation on Export Performance: a Case Study of Food and Agricultural Products Export Companies Ali Kazemi Department of Management, Kish International Branch, Islamic Azad University, Kish, Iran Alireza Rousta Department of Management, Kish International Branch, Islamic Azad University, Kish, Iran (Corresponding Author) Alirezarousta@yahoo.
com Abdullah Na'ami Department of Business Management, South Tehran Branch, Islamic Azad University Tehran Iran {مراجعه شود به فایل جدول الحاقی} The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model.
The results indicate the positive impact of export market orientation and export entrepreneurship on the export performance of sample companies.
Thus, in the present study, we intend to test the hypothesis concerning the effect of the two variables of export entrepreneurship and export market orientation on export performance in export companies.
The final goal of this study is to examine the moderating effect of a variable called the degree of globalization on the relationship between export market orientation and export performance.
With this hypothesis, considering the positive impact of export market orientation on export performance and based on the results of past studies (Cadogan et al.
Therefore, the need to seek and exploit business opportunities in foreign markets has caused that the intensity of competition positively affects the extent and degree of the organization’s international orientation (Mittelstaedt et al.
Consequently, the level of internationalization of large corporations such as the companies in the present study moderates the effect of the relationship between export market orientation and export performance.