Abstract:
This study explores the use of influence strategies and social mechanisms by the manufacturer to achieve supplier flexibility. Major components of marketing research of previous studies related to influence strategies and measures flexibility in the supply chain context are used. This empirical study utilized 300 survey samples from senior management at Small Medium Enterprises (SME) s. Results show that using influence strategies has positive effects on supplier mix flexibility. Furthermore, the effects of trust on shared vision is positive on manufacturer flexibility.
Machine summary:
, 1999; Khalaf and El Mokadem, 2019) to the magnitude that it is now described as a strategic cabipility (Stentoft, Paulraj, & Vastag, 2015); (Kumar & Singh, 2019); (Krajewski et al.
Studies on influence strategies have focused on relationships with power (Gelderman, Semeijin, & De Zoete, 2008;Sheu, 2019; Dang, Pham & Wang, 2019), satisfaction (Lai, 2007; Sanzo et al.
Long term supply chain effectiveness requires trust, shared values and mutually beneficial Journal of System Management (JSM) 3 6(2), Summer 2020, pp.
Firms use influence strategies to encourage a partner’s behavior or decision- making process (Ghijsen, Semeijn, & Ernston, 2010; Spiro & Perreault, 1979) and play a crucial role in interfirm relationships, including marketing channels Journal of System Management (JSM) 4 6(2), Summer 2020, pp.
Effects of Influence Strategies and Social Mechanisms on Supplier Flexibility Journal of System Management (JSM) 6 6(2), Summer 2020, pp.
1-25 Yasir MunirINFLUENCE STRATEGIES AND SOCIAL MECHANISMS IN PROMOTING H1: The use of coercive influence strategies has a positive impact on supplier mix flexibility.
Method This research investigated the relationship between influence strategies, social mechanisms, flexibility and manufacturer performance.
1-25 Yasir MunirINFLUENCE STRATEGIES AND SOCIAL MECHANISMS IN PROMOTING {مراجعه شود به فایل جدول الحاقی} Journal of System Management (JSM) 10 6(2), Summer 2020, pp.
Correlation of Latent Variables (Fornell Larcker Criterion) {مراجعه شود به فایل جدول الحاقی} Next analysis is cross loading analysis for discriminate validity; here the test considers the factor loading values of all items with his own construct as Journal of System Management (JSM) 11 6(2), Summer 2020, pp.