Abstract:
The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating successfully between tourists and the destinations they are visiting. In this research, we tried to use a systematic review of internal and external databases for compilation of articles. Of the 366 papers found, 40 papers were finally included. Finally, after extracting the components related to branding objectives, these components were weighed and prioritized by the experts and with the logarithmic fuzzy preferences programming approach (LFPP). The output of the research is that brand personality and image, brand commitment and trust, market communication and audit, and destination components are more important and have been prioritized for branding tourism destinations.
Machine summary:
Weighing and Prioritizing Branding Components of Tourism Objectives by Combining Meta synthesis Approach and Logistic Fuzzy Programming Preferences Shahnaz Neaybzadeha, Seyyed Mohammad Hossein Yousefi 1b a Department of Management, Yazd Branch ,Islamic Azad University, Yazd, Iran b Department of Business Management , Yazd Branch ,Islamic Azad University, Yazd, Iran C H R O N I C L E AbstractArticle history: Received: 10/05/2019 Received in revised: 06/08/2019 Accepted: 20/02/2020 Keywords: *TourismDestination Brand,* Meta synthesis,* LFPP Approach This study aimed to determine the relation between quantum management skills and The destination of tourism is a major element in tourism marketing.
The output of the research is that brand personality and image, brand commitment and trust, market communication and audit, and destination components are more important and have been prioritized for branding tourism destinations .
In fact, removing a specific place or destination from the normal conditions and entering it into special circumstances, using a combination of elements such as "Logo", "Design style", "Illustration", "The slogan" and "Marketing campaign" with stakeholder interest It somewhat illustrates the brand's main concept for tourism purposes.
The criteria for entering the study include the publication of a paper between 2000 and 2019, articles that were somehow based on branding of travel destinations or related topics, as well as articles published in Persian and English.
Table 1: Specifications of published articles in the field of tourism destination brand {مراجعه شود به فایل جدول الحاقی} {مراجعه شود به فایل جدول الحاقی} {مراجعه شود به فایل جدول الحاقی} Step Five: Analyze and integrate qualitative findings This step involves answering research questions.