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  Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity

  Writer : Seifollahi، Naser ؛ Dehghani Ghahnavieh، Adeleh ؛

  Journal:International Journal of Business and Development Studies»July 2024, Volume 15 - Number 1 Ranking ج (Ministry of Science/ISC (‎22 page(s) - From 101 to 122 )

  Keywords:Brand experienceBrand Value CongruenceCustomer-Brand EngagementCustomer-Brand IdentificationTourism Brand Productivity

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