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  eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup

  Writer : Koohfallah، Maryam ؛ Noorbakhsh، Mahvash ؛ Noorbakhsh، Parivash ؛ Corresponding Author : Abdolmaleki، Hossein ؛

  Journal:Sports Business»Summer 2024 - Number 11 (‎21 page(s) - From 39 to 59 )

  Keywords:Balanced Scorecardstrategic analysisbrand developmentEsports

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