Writer : Norouzi Seyed Hossini، Rasool ؛

(‎25 page(s) - From 13 to 37 )

Keywords:Situational analysisEsportsCasual ConsumerGame PreferencesSerious Consumer

Writer : Koohfallah، Maryam ؛ Noorbakhsh، Mahvash ؛ Noorbakhsh، Parivash ؛ Corresponding Author : Abdolmaleki، Hossein ؛

(‎21 page(s) - From 39 to 59 )

Keywords:Balanced Scorecardstrategic analysisbrand developmentEsports

Corresponding Author : Javani، Vajiheh ؛ Writer : Jabbar Abdel-Milaji، Yasser ؛

(‎13 page(s) - From 61 to 73 )

Keywords:social mediaFan LoyaltyAthlete PopularityAttractive Content

Writer : Amini، Maryam ؛ Khatibi، Amin ؛ Veisia، Esmaeil ؛ Corresponding Author : Marashian، Seyed Hossein ؛

(‎23 page(s) - From 75 to 97 )

Keywords:businessconsumerTangible assetsStakeholdersExtreme Sports

Writer : Mohammadi، Morteza ؛ Hedayatnia، Zahra ؛ Corresponding Author : Jafari، Syrous ؛

(‎16 page(s) - From 99 to 114 )

Keywords:social mediaInstagramendorsementBrand-athlete Interaction

Writer : Kalati، Seyedeh Roya ؛ Kordnaeij، Asadollah ؛ Yoon، Yong-Jin ؛ Yazdani، Hamid Reza ؛ Bagheri، Ghodratollah ؛ Corresponding Author : Saberi، Ali ؛

(‎25 page(s) - From 115 to 139 )

Keywords:Strategystrategic innovationFootball IndustryConsequences of Strategic Innovation