Winter 2024 - Number 9
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Writer : Ashkani، Mahmoud ؛ Norouzi Seyed Hossini، Rasool ؛ Corresponding Author : Nazari، Shahram ؛
(17 page(s) - From 13 to 29 )
Keywords:customerTarget Marketcustomer satisfactionStructural equation modeling
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Writer : Chiti، Nasim ؛ Rajabi، Mojtaba ؛ Corresponding Author : Andam، Reza ؛
(17 page(s) - From 31 to 47 )
Keywords:LoyaltyTrustWord of mouth advertisingSports ServiceSports Product
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Corresponding Author : Sarlab، Roghayeh ؛ Writer : Darooghe Arefi، Nahid ؛ Seidler، Maryam ؛ Zare، Fateme ؛
(14 page(s) - From 49 to 62 )
Keywords:ConsumersbiasIranian brandBrand AuthenticityCostumer
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Corresponding Author : Karimi، Ali ؛ Writer : Akbari، Peyman ؛
(23 page(s) - From 63 to 85 )
Keywords:MarketingCommunicationEconomic DevelopmentAwarenessBrandingCustomers’ Interactions
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Corresponding Author : Ghaffarisadr، Seyyed Iman ؛ Writer : Nobakht Sareban، Farzad ؛
(23 page(s) - From 87 to 109 )
Keywords:perceived ease of useperceived usefulnessTechnology anxietyFashion LeadershipVirtual Fitting Room
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Writer : Aghajani، Fereshteh ؛ Corresponding Author : Javani، Vajiheh ؛
(14 page(s) - From 111 to 124 )
Keywords:FansFootballPurchase IntentionPopularityOnline Advertising