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  The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity

  Writer : Aghajani، Fereshteh ؛ Corresponding Author : Javani، Vajiheh ؛

  Journal:Sports Business»Winter 2024 - Number 9 (‎14 page(s) - From 111 to 124 )

  Keywords:FansFootballPurchase IntentionPopularityOnline Advertising

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