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• 1.

  Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It?

  Corresponding Author : Sarlab، Roghayeh ؛

  Journal:Sports Business»Summer and Autumn 2022 - Number 4 (‎15 page(s) - From 51 to 65 )

  Keywords:Willingness to payConditional valuation methodLogit ProbitTeam and Individual Sports

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• 2.

  Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools

  Corresponding Author : Sarlab، Roghayeh ؛ Writer : Khodadadi، Mohammad Rasoul ؛ Asli، Rasoul ؛

  Journal:Sports Business»Summer and Autumn 2022 - Number 4 (‎13 page(s) - From 287 to 299 )

  Keywords:TangibleBrandingSporting goodsIntangiblePurchase Amount

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• 3.

  Study on the Marketing Mix of the Iranian Football Industry

  Corresponding Author : Sarlab، Roghayeh ؛ Writer : Alipour Nadinluoi، Zahra ؛ Mahmoudi، Nazila ؛

  Journal:Sports Business»Winter and Spring 2022 - Number 3 (‎13 page(s) - From 13 to 25 )

  Keywords:Marketing mixsports industrySports Clubsports marketingFootball Industry

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• 4.

  Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry

  Corresponding Author : Sarlab، Roghayeh ؛ Writer : Farid Fathi، Maryam ؛

  Journal:Sports Business»Summer and Autumn 2021 - Number 2 (‎18 page(s) - From 213 to 230 )

  Keywords:MarketingAdvertisingsports industryfuzzy cognitive mappingPersonalized

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