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  Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry

  Corresponding Author : Sarlab، Roghayeh ؛ Writer : Farid Fathi، Maryam ؛

  Journal:Sports Business»Summer and Autumn 2021 - Number 2 (‎18 page(s) - From 213 to 230 )

  Keywords:MarketingAdvertisingsports industryfuzzy cognitive mappingPersonalized

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