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Corresponding Author : Sarlab، Roghayeh ؛ Writer : Khodadadi، Mohammad Rasoul ؛ Asli، Rasoul ؛
Journal:Sports Business»Summer and Autumn 2022 - Number 4 (13 page(s) - From 287 to 299 )
Keywords:TangibleBrandingSporting goodsIntangiblePurchase Amount