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  The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis

  Writer : Chiti، Nasim ؛ Rajabi، Mojtaba ؛ Corresponding Author : Andam، Reza ؛

  Journal:Sports Business»Winter 2024 - Number 9 (‎17 page(s) - From 31 to 47 )

  Keywords:LoyaltyTrustWord of mouth advertisingSports ServiceSports Product

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