keyword Fashion Leadership ‎/ (1 Article)

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The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model

Corresponding Author : Ghaffarisadr، Seyyed Iman ؛ Writer : Nobakht Sareban، Farzad ؛

Journal:Sports Business»Winter 2024 - Number 9 (‎23 page(s) - From 87 to 109 )
Keywords:perceived ease of use perceived usefulness Technology anxiety Fashion Leadership Virtual Fitting Room

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