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  Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee

  Writer : Ashkani، Mahmoud ؛ Norouzi Seyed Hossini، Rasool ؛ Corresponding Author : Nazari، Shahram ؛

  Journal:Sports Business»Winter 2024 - Number 9 (‎17 page(s) - From 13 to 29 )

  Keywords:customerTarget Marketcustomer satisfactionStructural equation modeling

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