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  The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator

  Corresponding Author : Sarlab، Roghayeh ؛ Writer : Darooghe Arefi، Nahid ؛ Seidler، Maryam ؛ Zare، Fateme ؛

  Journal:Sports Business»Winter 2024 - Number 9 (‎14 page(s) - From 49 to 62 )

  Keywords:ConsumersbiasIranian brandBrand AuthenticityCostumer

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