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  Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness

  Writer : Mohammadi، Morteza ؛ Hedayatnia، Zahra ؛ Corresponding Author : Jafari، Syrous ؛

  Journal:Sports Business»Summer 2024 - Number 11 (‎16 page(s) - From 99 to 114 )

  Keywords:social mediaInstagramendorsementBrand-athlete Interaction

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