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  Brand Loyalty in Sportswear in Iran

  Corresponding Author : Khoei، Rahil ؛

  Journal:International Journal of Management, Accounting and Economics»August 2014,Volume 1 - Number 1 (‎29 page(s) - From 52 to 80 )

  Keywords:CommunicationTrustcustomer satisfactioncustomer loyaltybrand loyaltyECSI modelhard-core loyaltybrand switching

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