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  designing and explaining the model of brand experience with the citizenship behavior of customers in the banking industry

  Writer : RezaSoltani، Mina ؛ Nabavi Chashmi، Seyyed Ali ؛ Maleki، Mojtaba ؛ Corresponding Author : Gholipour Fereydooni، Shahrbanoo ؛

  Journal:Journal of System Management»Summer 2023, Volume 9 - Number 3 ، A (Azad University/ISC (‎19 page(s) - From 229 to 247 )

  Keywords:Brand experiencebanking industryBrand PersonalityCustomer Citizenship BehaviorBrand Attachment

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