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  Effect of Product Harm Crises on Facets of Consumer Based Brand Equity: Asian Emerging Markets’ Perspective

  Corresponding Author : Samaraweera، Ganganee Chandima ؛ Writer : Ping، Qing ؛

  Journal:International Journal of Management, Accounting and Economics»October 2015, Volume 2 - Number 15 (‎18 page(s) - From 1200 to 1217 )

  Keywords:Brand attitudeBrand TrustProduct harm crisisfacets of consumer based brand equityperceived quality of the brandbrand desirability

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