keyword brand desirability / (1 Article)
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Corresponding Author : Samaraweera، Ganganee Chandima ؛ Writer : Ping، Qing ؛
Journal:International Journal of Management, Accounting and Economics»October 2015, Volume 2 - Number 15 (18 page(s) - From 1200 to 1217 )
Keywords:Brand attitudeBrand TrustProduct harm crisisfacets of consumer based brand equityperceived quality of the brandbrand desirability
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| Journal International Journal of Management, Accounting and Economics 1 |