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  Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

  Writer : H. G. Mishra ؛ P. K. Sinha ؛ S. Singh ؛ S. Koul ؛

  Journal:International Journal of Management and Business Research»Autumn 2013, Volume 3 - Number 4 (‎14 page(s) - From 297 to 310 )

  Keywords:Brand loyaltyBrand social responsibility imageCause related marketingConsumer social responsibilityBrandConsumerBSRICRM

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