keyword Brand social responsibility image ‎/ (1 Article)

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Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

Writer : H. G. Mishra ؛ P. K. Sinha ؛ S. Singh ؛ S. Koul ؛

Journal:International Journal of Management and Business Research»Autumn 2013, Volume 3 - Number 4 (‎14 page(s) - From 297 to 310 )
Keywords:Brand loyalty Brand social responsibility image Cause related marketing Consumer social responsibilityBrand Consumer BSRI CRM

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