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  The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach

  Writer : Asgarnezhad Nouri، Bagher ؛ Sanayei، Ali ؛ Fathi، Saeed ؛ Kazemi، Ali ؛

  Journal:Iranian Journal Of Management Studies»January 2015, Volume 8 - Number 1 Ranking Science-Research/ISC (‎24 page(s) - From 73 to 96 )

  Keywords:MarketingFinancial performanceMarketing tactical capabilitiesMeta-analysis approachPerformanceMeta

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