keyword Marketing tactical capabilities / (1 Article)
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Writer : Asgarnezhad Nouri، Bagher ؛ Sanayei، Ali ؛ Fathi، Saeed ؛ Kazemi، Ali ؛
Journal:Iranian Journal Of Management Studies»January 2015, Volume 8 - Number 1 Ranking Science-Research/ISC (24 page(s) - From 73 to 96 )
Keywords:MarketingFinancial performanceMarketing tactical capabilitiesMeta-analysis approachPerformanceMeta