keyword Marketing tactical capabilities ‎/ (1 Article)

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The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach

Writer : Asgarnezhad Nouri، Bagher ؛ Sanayei، Ali ؛ Fathi، Saeed ؛ Kazemi، Ali ؛

Journal:Iranian Journal Of Management Studies»January 2015, Volume 8 - Number 1 Ranking Science-Research/ISC (‎24 page(s) - From 73 to 96 )
Keywords:Marketing Financial performance Marketing tactical capabilities Meta-analysis approachPerformance Meta

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علمی-پژوهشی ‎ (1 Article)