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  Investigate the effect of customer relationship management on customers’ loyalty and satisfaction (Case study: Shiraz city Refah chain stores)

  Writer : Zare، Habib ؛ Behzadi، Raziyeh ؛ Bemani، Saeed ؛

  Journal:Journal of Management and Accounting Studies»June 2015, Volume 3 - Number 2 (‎5 page(s) - From 17 to 21 )

  Keywords:Customer relationship managementcrmcustomer satisfactionCustomer Loyalty subsystems

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