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  Co-Creation Intention; Presenting a Model of Antecedents and its Impact on Attitude Toward the Product

  Writer : Soltani، Morteza ؛ Jandaghi، Gholamreza ؛ Forouzandeh Shahraki، Parisa ؛

  Journal:Iranian Journal Of Management Studies»Winter 2017, Volume 10 - Number 1 Ranking Science-Research/ISC (‎32 page(s) - From 143 to 174 )

  Keywords:Self-efficacyattitude toward the productvalue-based TAMvirtual co-creation

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