keyword value-based TAM ‎/ (1 Article)

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Co-Creation Intention; Presenting a Model of Antecedents and its Impact on Attitude Toward the Product

Writer : Soltani، Morteza ؛ Jandaghi، Gholamreza ؛ Forouzandeh Shahraki، Parisa ؛

Journal:Iranian Journal Of Management Studies»Winter 2017, Volume 10 - Number 1 Ranking Science-Research/ISC (‎32 page(s) - From 143 to 174 )
Keywords:Self-efficacy attitude toward the product value-based TAM virtual co-creation

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علمی-پژوهشی ‎ (1 Article)