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  Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception

  Writer : Sinha، Somesh Kumar ؛ Verma، Priyanka ؛

  Journal:Iranian Journal Of Management Studies»Autumn 2018, Volume11 - Number 4 Ranking الف/ISC (‎36 page(s) - From 795 to 830 )

  Keywords:gendersales promotionUtilitarian BenefitHedonic BenefitConsumer Perception

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