keyword Utilitarian Benefit / (1 Article)
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Writer : Sinha، Somesh Kumar ؛ Verma، Priyanka ؛
Journal:Iranian Journal Of Management Studies»Autumn 2018, Volume11 - Number 4 Ranking الف/ISC (36 page(s) - From 795 to 830 )
Keywords:gendersales promotionUtilitarian BenefitHedonic BenefitConsumer Perception