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  The Role of Culture in Sports Sponsorship: an Update

  Writer : Keshkar، Sara ؛ Lawrence، Ian ؛ Dodds، Mark ؛ Morris، Erin ؛ Mahoney، Tara ؛ Heisey، Kevin ؛ Addesa، Francesco ؛ P. Hedlund، David ؛ Dickson، Geoff ؛ Ghasemi، Hamid ؛ Faruq، Abdullah ؛ Naylor، Michael ؛ Santomier، James ؛

  Journal:Annals of Applied Sport Science»Spring 2019, Volume 7 - Number 1 (‎25 page(s) - From 57 to 81 )

  Keywords:societyreligionmediacultureOrganizational CulturesymbolsAthletesexualityadvertisementSportsSocial Normssocial valuesbrand imageSponsorshipSponsorsSocial ImageDigital Transformation

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