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• 1.

  The Role of TARP Factor in Social Network Advertising in Brand Awareness and Purchase Intention of Sport Brands

  Writer : Sepehrian، Amir Hossein ؛ Aghaei Shahri، Malihe Sadat ؛ Corresponding Author : Azimzadeh، Seyed Morteza ؛

  Journal:Annals of Applied Sport Science»Spring 2021, Volume 9 - Number 1 (‎8 page(s) - From 28 to 35 )

  Keywords:Brand awarenessSocial networkPurchase IntentionSport AdvertisingTARP

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• 2.

  Predicting the Power of Famous Sport Endorser Indices on the Tendency to Purchase Sporting and Non-porting Goods: A Quasi-experimental Study

  Corresponding Author : Sepehrian، Amir Hossein ؛ Writer : Azimzadeh، Seyed Morteza ؛ Keshtidar، Mohammad ؛

  Journal:Journal of New Approaches in Sport Sciences»Winter and Spring 2020, Volume 2 - Number 3 (‎20 page(s) - From 163 to 182 )

  Keywords:Sport endorserFamous athleteendorser indicesPurchase tendencyattractiveness sport endorserexpertise of sport endorsertrustworthiness of sport endorser

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