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Predicting the Power of Famous Sport Endorser Indices on the Tendency to Purchase Sporting and Non-porting Goods: A Quasi-experimental Study

Corresponding Author : Sepehrian، Amir Hossein ؛ Writer : Azimzadeh، Seyed Morteza ؛ Keshtidar، Mohammad ؛

Journal:Journal of New Approaches in Sport Sciences»Winter and Spring 2020, Volume 2 - Number 3 (‎20 page(s) - From 163 to 182 )
Keywords:Sport endorser Famous athlete endorser indices Purchase tendency attractiveness sport endorser expertise of sport endorser trustworthiness of sport endorser

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