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  Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers

  Writer : Sharghi Mojarad، Maryam ؛ Eftekhari Hesari، Samaneh ؛ Fani، Shabnam ؛ Corresponding Author : Bameni Moghadam، Mohammad ؛

  Journal:Industrial Strategic Management»Autumn 2016, Volume 1 - Number 3 (‎12 page(s) - From 71 to 82 )

  Keywords:Service Qualityperceived riskPurchase Intentionstore imagePrivate label goods imagePrice consciousness

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